All Sweat, No Tears and Plenty of Beautiful People Make For a Rocking Night in The Heights: This South African Fitness Craze is a Party

What: S.W.E.A.T. 1000‘s U.S. launch party

Where:  The spanking new locale of S.W.E.A.T. 1000 in The Heights

PC Moment: S.W.E.A.T. 1000 founders, brothers Andrew Rothschild and Paul Rothschild, winged in from home base in Cape Town, South Africa, to introduce Houston (and the rest of the country) to their concept of fitness that has swept across their homeland. The “specialized weight endurance athletic training” or S.W.E.A.T. guys teamed up with Peli Peli Kitchen chef Paul Friedman , Deep Eddy Vodka, Nourish Juice & Smoothie Bar, Eureka Heights Brew Co. and Bandit Wines to make sure that this party had plenty of fuel to stoke the party flames.

Welcoming guests were Houston S.W.E.A.T. partners Ana Barron Strouse and Jordan Strouse.

Proceeds from the evening’s silent auction were donated to Homemade Hope.

Who: Tiffany Guillen, Dom McGhee, Cori Schirer, Blair Bentley, Lila Sharifian, Brooke Bentley-Gunst, Angie and Taylor Currell, Crystal Shotwell, Braidee Ireland, Amanda Abiassi, Neera Patidar, Kelli Hecker, Gabe Nwuli, Jim Weiss, and S.W.E.A.T. trainers Eric Turner, Frank Torres, Thomas Mosnes, Tiffany Guillen and Abby Liu.