Beloved Jewelry Boutique Opens Its First New Store in 33 Years in Fort Worth: Bold Move West Means Big Things for Ylang 23’s New Direction

BY Christina Geyer // 01.31.18

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Ylang 23's Preston Center boutique. (Photography by Bruno)

Ylang 23 in Preston Center (Photography by Bruno)

Alysa Teichman, Charles & Joanne Teichman

How far they've come: Charles and Joanne Teichman and a host of dancers fête 23 years in 2008 at a party designed by Todd Events. “We decided to skip the celebration for 20 and go right to 23, which is when we renamed the store Ylang 23 from Ylang-Ylang,” she says.

Charles and Joanne Teichman in 1986. “This was the opening of the Crescent and our store,” Joanne says. “I was pregnant with [my daughter] Alysa and had bought a Sonia Rykiel at Loretta Blum. Dallas flooded that night in a big way, but everyone who was anyone came!”

How far they've come: Charles and Joanne Teichman and a host of dancers fête 23 years in 2008 at a party designed by Todd Events. “We decided to skip the celebration for 20 and go right to 23, which is when we renamed the store Ylang 23 from Ylang-Ylang,” she says.

Charles and Joanne Teichman in 1986. “This was the opening of the Crescent and our store,” Joanne says. “I was pregnant with [my daughter] Alysa and had bought a Sonia Rykiel at Loretta Blum. Dallas flooded that night in a big way, but everyone who was anyone came!”

It was only a matter of time. When a group-text message came through last night from Ylang 23 owner Joanne Teichman and her daughter, Alysa Teichman, the store’s VP of business development, the news could not have been bigger.

“We are opening a second store in Forth Worth!!” read Alysa’s text, to which I excitedly responded, “Your Ylang 23 family is growing! A new baby!” Then, Joanne chimed in: “A big baby! 200 more feet than Dallas!”

And so, the news is broken: Our beloved Preston Center jewelry boutique, which rivals Barneys New York in its careful edit of modern, fashion-forward designers — Irene Neuwirth, Jennifer Meyer, and Cathy Waterman are all staples — will debut a new location come June in Fort Worth’s posh mixed-use development, The Shops at Clearfork.

Ylang 23 will be in mightily good company, with neighbors including Louis Vuitton, Neiman Marcus, Burberry, Tesla, and Tiffany & Co.

This is a long time coming for the 33-year-old homegrown jewelry boutique, founded in 1985 by Joanne and her husband, Charles Teichman, at Galleria Dallas as Ylang-Ylang, before evolving it into the Ylang 23 we know today: a beautiful, high-end jewelry emporium, filled with precious gems and lines not carried elsewhere in Texas.

The move into Forth Worth seems the shining moment in a series of recent growth spurts for Ylang 23. When Alysa joined the company in 2016, after completing her MBA at New York University’s Stern School of Business and returning to Dallas full-time, she has brought Ylang 23 pop-up shops to Aspen, New York, Nashville, and Houston.

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She also launched the company’s THENEXTNOW Jewelry Competition, a program to support young talent and discover new designers.

As for the reason to debut a new market? It’s simple.

“We have always drawn a sophisticated clientele from Fort Worth,” says Joanne. “And we are excited to welcome these clients to a location which is more accessible than Dallas.” Here’s to looking west.