This TCU Entrepreneur Reshapes Dallas Fashion with her Unusual Jewelry

Betty James, an eclectic jewelry brand designed by Nicole Potter shapes Dallas fashion with its globally inspired designs.

Named after Potter’s grandparents Betty and James Castellaw, the jewelry brand offers a unique ethnic charm with its vibrant colors and bold jewelry materials.

Potter, an art history graduate from Texas Christian University, has always had a passion for fashion. She’s created a distinctive sense of style with her ready-to-wear art that is inspired by anything vintage and her life experiences.

Her jewelry strays from the norm while incorporating a traditional approach with the usage of foreign materials from different countries.

Betty James Jewelry, at Gemma Collection, 6715 Snider Plaza, 469.232.9357; and Sussie’s, 4760 Preston Road, 972.335.2792.