Racy Brides: New Wedding Boutique Shuns the Traditional for Stunningly Original Looks

BY Linden Wilson Jobe // 01.30.17

Lovely Bride Dallas carries dozens of ethereal dresses. (Photo by <a href="http://allentsaiphotography.com/">Allen Tsai Photography</a>)

A sitting room inside the boutique (Photo by Allen Tsai Photography)

Lovely Bride Dallas carries dozens of ethereal dresses. (Photo by Allen Tsai Photography)

Row upon row of dreamy gowns drape the racks at Lovely Bride, a new boutique tucked into a Craftsman-style home in Uptown Dallas.

Yet these gowns aren’t for brides who favor the traditional. Gowns by Louvienne, Christos, Odylyne the Ceremony, Carol Hannah, and Limor Rosen drip with classic boho details: lacy off-the-shoulder sleeves, vintage embellishments, and unexpected silhouettes, materials, and colors. We’re mad about Odylyne the Ceremony’s feather swathed Harlow gown.

Odylyne the Ceremony’s Harlow gown (Photo courtesy Odylyne the Ceremony)

The New York City-based brand, founded in 2010 by Lanie List, prides itself as the original indie bridal shop, stocking niche designers in all of its locally owned stores (affianced Tory Moore runs the show in Dallas) and allowing up to four guests during a bride’s appointment to keep the experience intimate.

Lovely Bride, 2500 Routh St., 972.863.8812.