You Better Watch Out

Eiseman Jewels Rolex Shop

Lauren Scheinin
October 23, 2013

While others may commemorate important milestones with a flute of Cristal, Eiseman Jewels celebrates its 50th anniversary by opening a new Rolex shop at NorthPark Center mid-month. Decked out with a private viewing area and a complete service center, the 800-square-foot space is connected to mother-ship Eiseman Jewels by an internal breezeway. Horological buffs can peruse more than 100 Rolex models with an unprecedented number of dial options; all may be had with complimentary engraving. New introductions include The Oyster Perpetual Cosmograph Daytona (first launched 50 years ago), now introduced with a heavenly ice-blue dial and chestnut brown lacquered markers. Those lucky enough to get their hands on the new platinum and ceramic anniversary Daytona will know the true meaning of precious time. NorthPark Center, 214.369.6100;