Watched Ashore

Faherty Brand

Savannah Christian
June 21, 2013

The Faherty brothers have a theory: If your toes aren’t currently in the sand, then you’re probably planning a sojourn to ensure they soon will be. With that in mind, twins and avid surfers Mike and Alex created a collection of eco-chic string bikinis, ruched cami tops, vintage-cut briefs, classic boardshorts and retro-inspired trunks made from premium materials, ethically sourced and environmentally sound. Mike, with seven years on Ralph Lauren’s design team, and Alex, fresh from stints in private equity, travel the best beach spots of the world collecting vintage batiks and printed Indian silks and cottons for inspiration. They are currently traveling cross-country in their ridiculously cool mobile beach house/pop-up shop making stops in Dallas (June 13 and 14), and Austin (June 14 through 16).  For us marooned in Houston, go to