In the Family's Way

Sally Horchow

Amy Adams
October 02, 2012

Not content with her career as a writer, journalist and creator of the blog, Sally Horchow aims to modernize the company her father Roger Horchow founded 40 years ago (and ultimately sold to Neiman Marcus). As the Horchow brand’s new lifestyle director, Horchow compiles her personal picks in an online boutique — current favorites include personalized chevron napkins, Jonathan Adler throws and hand-woven seagrass baskets — plus dispenses personable, expert advice on decorating and entertaining via video.