Kelly Smith Weaver
- August 31, 2012
Up and at ‘em by 5 am each morning, Brent Rodgers does his part to keep Dallas beautiful by delivering fresh juices to the body conscious amongst us. Launched in June, Roots Juices has quickly developed a cult following due, in large part, to his cold-pressed juicing system and impressive complimentary delivery service with a $30 minimum order. “It’s important for someone to wake up and have a cleanse at their doorstep,” says the stockbroker turned entrepreneur. “Otherwise they are likely to fall off the wagon.” All juices are cold-pressed, which keeps the vitamins, minerals and enzymes intact, resulting in a product that has 50 times more nutrients than a fresh juice made at home or those prepackaged at natural grocers. Rodgers recommends a five-day cleanse in order to get the most benefit. This consists of an eight-juice lineup, smartly coded in a drink-in-this-order system developed with a nutritionist for maximum results. With names such as Glow and Restore, each 14-ounce concoction contains up to three pounds of blended, organic fruits and vegetables. Side note: To balance your (not always healthy) lifestyle, he also offers cocktail mixers and a Hangover Recovery Kit. Talk about forward thinking. Cleanses from $50 per day; order online through rootspressedjuices.com or pick up at Beyond Pilates, Equinox or Exhale.